The Tesla logo is a stylized capital letter "T" with an arching horizontal bar, intended to signify the company's electric origins and mimic a cross-section of an electric motor. This design was inspired by the work of Nikola Tesla, the physicist and inventor who gave the company its name. RO Studio designed the logo in 2004 and it has remained unchanged since then.
Tesla, Inc. is an American EV and sustainable energy company based in Palo Alto, California. Tesla is best recognized for its electric automobiles (Model S, Model 3, Model X, and Model Y), energy storage devices (Powerwall and Powerpack), and solar energy solutions (solar panels and solar roof tiles).
The Tesla Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
