Sonic Team is a video game development division of the Japanese video game company, Sega. The team is best known for creating the Sonic the Hedgehog series, which debuted in 1991 with the release of the first Sonic game for the Sega Genesis console.
The Sonic Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.