Atari is a brand name that is commonly associated with early video games and home video game consoles. The company is credited with producing some of the first commercially successful video games, such as Pong and Asteroids.
The Atari Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
