Sega is a Japanese video game company that was founded in 1940 as Standard Games. The company started out as a manufacturer of arcade games and later expanded into the home console market with the release of the Sega Master System in 1985.
The SEGA Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
