The Smithsonian Institution is a network of museums and research facilities in Washington, D.C., United States. It is named after James Smithson, a British scholar who donated his estate to the United States in 1826 to build an institution for the "increase and diffusion of knowledge among men".
Smithsonian logo has a serif typeface and employs two colors: yellow for the sun and blue for the sky. The logo represents enlightenment and appears on a variety of documents, including stationery, business cards, envelopes, notes, labels, news releases, brochures, promotional materials, and Smithsonian goods.
The Smithsonian Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
