SAP (Systems, Applications and Products in Data Processing) is a German multinational software company that provides enterprise software to manage business operations and customer relations. The company was founded in 1972 by five former IBM employees and is headquartered in Walldorf, Germany. SAP is one of the world's largest software companies, with more than 440,000 customers in 180 countries.
The SAP Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
