IBM (International Business Machines Corporation) is an American multinational technology company that provides hardware, software, and services to businesses and governments worldwide. IBM is one of the oldest and largest technology companies in the world, with a history dating back to the late 19th century.
The IBM Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
