Apple Inc. is an American multinational technology company headquartered in Cupertino, California. The company designs, develops, and sells consumer electronics, computer software, and online services. Apple is widely known for its innovative hardware products, such as the iPhone, iPad, Mac computers, Apple Watch and Apple TV.
The Apple Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
