Rutgers University, The State University of New Jersey, is a public research institution with many campuses spread across the state of New Jersey, United States. It is one of the country's oldest higher education institutions, having been established in 1766.
This Rutgers University Logo features the university's name "RUTGERS" written in all capitals in red text and the words "The State University of New Jersey" written below it.
The Rutgers University Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.