The Rover logo features the Viking longship in silver with red sails, placed on a black background with a silver border. The Rover inscription in silver letters is placed above the sails. The longship symbolizes freedom and movement, and it evokes Norse mythology and appropriate associations such as adventure and exploration.
The Rover Company was a British automobile company that existed from 1878 to 2005. The company was noted for its high quality, dependable, and timeless designs that were built on inventive engineering and elegance. Rover's products were seen as authentically British, and the name was synonymous with luxury and refinement.
The Rover Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
