Proton is a Malaysian automotive brand that was founded in 1983. Since the debut of their first automobile in 1985, the Proton logo has changed multiple times. The initial logo, launched in 1985, was a rhombus with a yellow star and a yellow moon on a blue background. The logo was updated in 1993, 2000, 2008, 2016, and 2018. The current design, which debuted in 2019, has a circular emblem with a tiger encased in a narrow silver frame. The wordmark appears beneath the emblem and features a shiny silver color scheme.
The Proton Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
