TikTok is a social media app that allows users to create and share short videos. It was developed by the Chinese tech company ByteDance and launched in September 2016 under the name Douyin in China. In 2018, ByteDance acquired the popular short-form video app Musical.ly and merged it with Douyin to create the international version of TikTok.
The Pink Tiktok Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
