Kwai is a social media app for short-form videos, similar to TikTok. It was developed by Kuaishou Technology, a Chinese technology company, and launched in 2011. The app allows users to create and share videos that are up to one minute long, with a variety of editing tools, filters, and effects.
The Kwai Black Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
