Helo is a social media app developed by ByteDance that is specifically aimed at users in India. It allows users to create and share short videos, photos, and text posts, as well as connect with others who share similar interests.
The Helo Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
