Pepsi is a popular carbonated soft drink created and marketed by PepsiCo, Inc., a multinational food and beverage conglomerate based in the United States. Caleb Bradham, a North Carolina pharmacist, initially developed Pepsi as "Brad's Drink" in 1893. Bradham christened the drink Pepsi-Cola in 1898 and then shortened it to Pepsi.
The Pepsi Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
