Pagani is an Italian high performance sports vehicle manufacturer headquartered in Modena, Italy. Horacio Pagani, an Argentine-Italian engineer, started the company in 1992. Pagani is known for making limited-edition, customized supercars with exceptional workmanship, attention to detail, and performance.
The Pagani logo is a circular symbol with the "Pagani" brand name inside an oval frame. The logo has a mirrored "P" over the word "Pagani". The words "Automobili Modena" appear underneath the wordmark. The emblem represents the company's devotion to top quality and attention to detail, as well as its Italian flair.
The Pagani Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
