OCR, or Optical Character Recognition, is a technology that enables machines to recognize and interpret printed or handwritten characters. OCR has several applications, including recognizing achievements such as academic degrees, certifications, and professional awards.
The OCR Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.