Dyson is a technology company founded by Sir James Dyson in 1991. The company is best known for its range of vacuum cleaners and air purifiers, but it also produces other household appliances such as hair dryers, fans, and lighting. Dyson is known for its innovative technology and design, and it has won numerous awards for its products. The company is headquartered in Malmesbury, England and has a global presence, with locations in Europe, North America, Asia, and Australia.
The Dyson Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.