Karcher is a German company that specializes in the production of cleaning equipment and solutions. The company was founded in 1935 by Alfred Karcher and is headquartered in Winnenden, Germany. Karcher is one of the world's leading providers of cleaning technology. It offers a wide range of products including high-pressure cleaners, vacuum cleaners, steam cleaners, floor scrubbers, sweepers, and cleaning agents.
The Karcher Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.