The New Orleans Pelicans logo consists of a red backdrop with the wordmark "PELICANS" and "NEW ORLEANS" printed in white, a white pelican's head, gold wings and bill, a gold basketball, a crescent, and a red fleur de lis on top. The emblem signifies collaboration, group dynamics, regeneration/renewal, and ingenuity, signifying the drive to not only survive but also prosper.
The New Orleans Pelicans are a professional basketball club that plays in New Orleans, Louisiana. They compete in the National Basketball Association's (NBA) Western Conference Southwest Division. The franchise was renamed the New Orleans Hornets in 2002 after moving from Charlotte, North Carolina. In 2013, they changed their name to the New Orleans Pelicans.
The New Orleans Pelicans Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
