The state coat of arms is featured in the center of the New Jersey flag. A shield with three plows, a horse's head, a knight's helmet, and two female figurines representing Liberty and Ceres are all part of the coat of arms. On a ribbon at the foot of the shield, the state motto, "Liberty and Prosperity," is displayed. The color blue represents the sky and the water, and it reflects New Jersey's coastal position. In 1896, the flag was adopted.
The New Jersey Flag Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
