Wisconsin flag has a dark blue background with the state coat of arms in the center. Wisconsin's coat of arms features emblems symbolizing the state's maritime and mining history, agricultural, and building sectors, as well as its dedication to growth. Above the coat of arms, the state motto "Forward" is written. The flag, which was officially approved in 1981, is notable for its distinctive design of blue and gold components.
The Wisconsin Flag Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.