The flag of Maine has a simple design with a blue background and an image of the state's coat of arms in the center. The state's agricultural and maritime industries are represented by a farmer and a seaman standing on either side of a shield in the state coat of arms. A moose and a pine tree, representing the state's wildlife and forests respectively, are depicted on the shield. The Latin phrase "Dirigo," which means "I direct" or "I lead," is displayed above the shield and serves as Maine's motto.
The Maine Flag Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
