The NAG logo was designed for the Neue Automobil Gesellschaft, which was eventually renamed the National Automobile Society of Germany. NAG is a former German automaker established in 1901. The company ceased car production in 1934 but continued to produce commercial vehicles for a few more years. The upper half of the logo incorporates a heraldic pommel-crown in the form of a wall with five towers, which represents greater security, quality, and a focus on the future.
The NAG Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
