The Movado logo is characterized by its sleek and minimalist design, featuring a wordmark with classic proportions and elegant thin serifs. The logo includes the words "The Art of Design" placed below the brand name.
Movado is a Swiss watchmaker renowned for its unique minimalist designs. Achille Ditesheim started the company in 1881, in La Chaux-de-Fonds, Switzerland. "Movado" means "always in motion" in Esperanto, reflecting the brand's dedication to innovation and design.
The Movado Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
