Mountain Dew is a popular carbonated soft drink with a bright green color and a strong citrus flavor. It was invented in the 1940s as a mixer for whiskey by Tennessee beverage bottlers Barney and Ally Hartman. The drink was previously dubbed "Mountain Dew" in honor of moonshine, a phrase for homemade whiskey.
The Mountain Dew Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
