Maserati is an Italian luxury automobile company founded in December 1914 in Bologna, Italy. The company, which was established by Alfieri Maserati and his brothers, has a long history of manufacturing high-performance sports vehicles, luxury sedans, and SUVs. Maserati vehicles are noted for their exquisite styling, strong engines, and emphasis on craftsmanship.
The Maserati logo features a trident, which is a tribute to the brand's home city of Bologna, Italy, and the famous Fountain of Neptune located there.
The Maserati Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
