Malmo FF (Malmö Fotbollförening) is a professional football club based in Malmö, Sweden. It is the most successful club in Swedish football history, having won several Allsvenskan titles (the top league in Swedish football) and numerous other domestic and international trophies.
The Malmo FF Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
