AFC Ajax is a professional football club based in Amsterdam, Netherlands. The club was founded in 1900 and has since become one of the most successful clubs in Dutch football history, with numerous domestic and international titles to its name.
The AFC Ajax Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
