Saint-Étienne Football Club, commonly known as AS Saint-Étienne or simply ASSE, is a professional football club based in Saint-Étienne, France. The club was founded in 1919 and has a rich history, having won several French Ligue 1 titles and numerous other domestic and international trophies.
The AS Saint Étienne Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
