Lucid Motors is an American automaker that primarily produces electric automobiles. Lucid Motors was started in 2007 as Atieva and relaunched as Lucid Motors in 2016. Their main car is the Lucid Air, a premium electric sedan designed to compete with Tesla's Model S. The Lucid Air has remarkable performance specs, including a long range on a single charge, opulent interior amenities, and modern technology.
The Lucid logo is a simple design that uses a bespoke uppercase sans-serif typeface with black letters that are horizontally extended and have elongated bars.
The Lucid Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
