Lowrance is a manufacturer of marine electronics, particularly fish finders and chart plotters. It is known for developing some of the first fish finders for recreational anglers and has since expanded its product line to include a range of marine electronics.
The Lowrance Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
