Humminbird is a brand of electronic fish finders and depth sounders. These devices are used by fishermen and boaters to locate fish and determine the depth of the water they are navigating.
The Humminbird Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
