Lotus is a British automaker renowned for its high-performance sports vehicles and racing background. Lotus was founded in 1952 by Colin Chapman and Colin Dare and has a long history in motorsport, notably Formula One racing, where they have won several World Championships.
The Lotus logo features a triangular contour with the initials of the company's founder, Anthony Colin Bruce Chapman, in the center. The logo is rendered in a white and black color theme and it represents the optimism Chapman had for his company's future.
The Lotus Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
