The Lindt logo has the brand's name written in exquisite gold letters in a refined and calligraphic manner, with glyphs produced by strokes of varied lengths. The most noticeable letter is the uppercase initial "L" with its characteristic curl. The design also has a dragon on the right, representing control and high quality, as well as a phrase below the main logo that reads "Swiss Master Chocolatier since 1845".
Lindt is a Swiss chocolate and confectionery company founded in 1845 by David Sprüngli-Schwarz and his son Rudolf Sprüngli-Ammann. The company is known for its high quality chocolate goods, which include chocolate bars, truffles, pralines, and other chocolates.
The Lindt Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
