Milka is a Swiss chocolate brand that was founded in 1901. It is presently owned by the multinational food corporation Mondelez International and is sold in over 40 countries worldwide. Milka is noted for its unique purple packaging as well as the use of Alpine milk in its chocolate recipes, which results in a creamy and smooth texture. The company makes a wide variety of chocolate products, such as bars, pralines, and other confectionery items.
The Milka Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
