Lifan Group is a Chinese conglomerate primarily recognized for its motorbike and engine manufacturing. Lifan also produces vehicles under the Lifan Motors subsidiary. Lifan Motors was created in 2005 and has subsequently expanded into both local and international markets. Lifan manufactures a variety of cars, including sedans, SUVs, and commercial vehicles.
The Lifan logo consists of a horizontally placed oval with a thick edge and an abstract picture inside that resembles three stylized "L" forms as well as a stylized boat with a sail. This design feature is designed to represent the brand's name, which translates to "to race with full steam," and the logo's overall image of expansion, advancement, and movement.
The Lifan Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
