Lancia is an Italian carmaker with a rich history that dates back to 1906. Lancia, known for its inventive engineering and attractive styling, has developed numerous famous vehicles throughout the years. These include the ground-breaking Lancia Lambda, which pioneered unitary body construction, and the Aurelia, which is recognized for its innovative V6 engine. The Lancia Stratos became famous in rally racing, while the Delta became a classic in both rallying and the hot hatch category.
The Lancia logo consists of a blue shield and a stylized steering wheel with a thin silver ring. The logo displays the brand name in silver letters. The design is made to look progressive, traditional, precious and creative.
The Lancia Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
