Lada is a Russian automotive manufacturer that began in 1966 as a subsidiary of AvtoVAZ, a Russian state enterprise. It was originally founded to produce Fiat cars under license. The name "Lada" originates from a small boat or raft that represents simplicity and utility.
The Lada logo depicts a shallow draft river sailing ship called a lad'ya in Russian, which is a kind of Viking longship. The logo represents high speed movement, smooth operation, great aerodynamic qualities, and ideal cabin capacity, demonstrating the brand's devotion to excellence, innovation, and simplicity.
The Lada Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
