Fiat is an Italian automotive company that has been making vehicles since 1899. It is one of the world's oldest and best known car brands. Fiat's lineup comprises tiny cars, sedans, SUVs, and commercial vehicles.
The Fiat logo consists of the letters F-I-A-T. The logo reflects the brand's value of design and quality, its free spirit, and its vision.
The Fiat Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
