Holden was an Australian vehicle manufacturer and a General Motors (GM) subsidiary. It was started in 1856 as a saddlery factory before shifting to automobile production in 1908. Holden became a recognized automotive brand in Australia, offering a diverse variety of cars such as sedans, SUVs, and utility vehicles.
The Holden logo depicts a lion sitting with his paw on a circular stone. Rayner Hoff conceived the logo in 1928, and it is based on a prehistoric myth in which observations of lions rolling stones led to the construction of wheels.
The Holden Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
