Klarna is a financial technology (fintech) company founded in Sweden in 2005. The company provides a range of payment and banking services to both consumers and retailers. Klarna's main service is a "buy now, pay later" option that allows customers to purchase products and pay for them in installments, rather than all at once. Klarna also offers other payment options, such as paying in full at checkout or paying in 30 days.
The Klarna Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
