Chase is one of the largest banking institutions in the United States, providing a wide range of financial services to consumers, small businesses, and large corporations. It is a subsidiary of JPMorgan Chase & Co., a global financial services company with operations in over 100 countries.
The Chase Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
