SsangYong rebrand as KG Mobility in 2023, , ditching its 35-year-old identity in favor of the name of its new owners, KG Group. The revamped logo now reads "KG Mobility" because the KG Group now controls the brand. The whole emblem is now done in a beautiful color palette, with the text supplemented by a colorful shape placed above the letter "G" to indicate the company's goal for vast horizons and concentration on leadership.
The KG Mobility Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
