JCB, or J.C. Bamford Excavators Limited, is a British multinational company that makes equipment for construction, agriculture, waste management, and demolition. JCB is well-known for its construction equipment, including excavators, loaders, and telehandlers.
The JCB logo features a bold, monochromatic design with three uppercase letters "JCB", suggesting strength, robustness, and durability. The wordmark which is written in white is placed on a black rectangular background.
The JCB Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
