Jawa Moto is a vintage motorcycle company originated from Czechoslovakia that has been making bikes since the 1920s. The company acquired renown for its tough and dependable bikes, which were widely used across Eastern Europe. Jawa bikes had early success in a variety of racing competitions, including the famed Isle of Man TT.
The Jawa Moto logo features a horizontally stretched elliptic shape, a large capitalized lettering, and an abstract geometric image under it. The official color palette of the brand’s visual identity is red and white. The name "Jawa" is a derivative from the name of the company’s founder, Frantisek Janecek.
The Jawa Moto Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
