Büssing AG was a German bus and truck company founded in Braunschweig by Heinrich Büssing in 1903. The firm swiftly grew into one of Europe's greatest manufactures, famed for its utility vehicles bearing the Brunswick Lion logo. Büssing was acquired by MAN AG in 1971
The Büssing logo features a lion, which has been the company's mascot since its establishment in 1903 in Germany. The lion is drawn standing in profile and facing right, symbolizing future, movement, and progress.
The Büssing Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
