The Instituto Politécnico Nacional (IPN) is a renowned Mexican public research university. It is well known for its scientific, engineering, and technology programs.
The IPN logo is built around a gear, which depicts the institution's technical aspects. The gear is mounted on top of a rectangular structure adorned with a snake (for the medicine faculty) and Themis' scales (for the law faculty). The IPN wordmark is placed above the gear. The wordmark is composed of huge geometric letters that are highlighted by a thin extended rectangle in maroon and white colours.
The IPN Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
