The Royal Melbourne Institute of Technology, or RMIT, is a public research university in Melbourne, Australia. RMIT, founded in 1887, is noted for focusing on practical, industry-relevant education and research. The institution provides a diverse range of undergraduate and postgraduate degrees in arts, business, engineering, design, science, and technology.
The RMIT logo is mostly composed of text, with the letters "RMIT university" shown in two lines. The RMIT University logo incorporates red (Pantone® 485C) and black colours, which were adopted in the 1990s for marketing purposes. The red icon in the logo symbolizes the university's background as a technological higher education school.
The RMIT Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
