The International English Language Testing System (IELTS) is a standardized exam developed to measure non-native English speakers' English language skills. It is commonly accepted by English-speaking colleges, businesses, and immigration agencies.
The IELTS Logo features The acronym "IELTS" in a bold, highly readable, austere sans-serif typeface, signifying dependability and quality. To make the wordmark appear more serious, the color red is selected, which somewhat darkens the popular brilliant tone.
The IELTS Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
